50 Shades of Brown

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Have you ever wondered how would it be to be that girl from the fairness commercial ads, who doesn’t get her desired job, just because she isn’t fair? Have you ever thought about rejecting a prospective “bahu”, just because she isn’t fair, and that it isn’t fair enough a  reason to allow the entire family lineage to be dark?! Have you ever given up on a sport you loved, or going out in the sun, just so that you could maintain the colour of skin to that exact shade of brown, and at least not make it a darker shade, if any way you cannot really make it lighter?
If the answer to any of the above questions is “yes”, wow! Pat your own backs – a little harder this time! Actually, really harder!
Just when we had started talking about how prejudiced these fairness creams ads were- which, by the way, gave me some hope- bam! We come out with fairness creams for men as well! Oh, forget desirable men being tall, dark and handsome, now the symptoms of ailment has become a disease! No, I am not talking about “kaala rang” as a disease, but the non-acceptance of it!
I was in my bubble when I thought that maybe we women obsess over it more, and colourism is not really prevalent – especially when it comes to decisions like job offers, etc! But then my bubble burst. When was the last time you saw a dark-skinned air hostess in an Indian airline?
From the time of RigVeda, people have desired fair skin! There are umpteen recipes for long hair, whitening teeth, and most importantly, fair skin! So, I assume that this fair skin syndrome has been taking the rounds for as long as we can fathom! And now we may or may not read these shlokas otherwise, we sure do use them in our advertising of fairness products! Yeah, right!
Kaala rang is actually the kala kalank on our mentality, and you know what’s worse? We aren’t ashamed of flashing it, or even think there is anything wrong with it! I don’t know when did dark-skin become synonymous with ugly? I mean one can be dark and drop-dead gorgeous at the same time! And no matter how many examples I give here, I don’t think “fair skin” in the matrimonial ads is on its way out!
We are never satisfied with what we have. All around the globe, girls with wavy hair are going ahead and straightening them, and straight haired girls love those curls that they got for that special wedding! Companies will continue selling their tanning creams in the west, while cashing in on the fair skin complex in the east.
Wouldn’t it be awesome if girls of an impressionable age are taught to look at their abusers in the eye and go- ‘Yes I am kaali, but you have a regressive mind-set and ain’t no one got a cream for that.’?
Verdict: “Fair and lovely” is really an unfair and ugly truth.
P.S.  – In the meanwhile, if you girls don’t wish to get married soon, all you have to do is go out in the sun! Hurray – summer is here! #ProTip

One thought on “50 Shades of Brown

  1. Poorva says:

    True true.. The disease is the regressive mindset! Well written oj. And about a topic that needs to discussed more and more.

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