Random Marketing Opportunity

Roses are Red,

Violets are Blue,

I will never find a friend,

As amazing as you!

Woah! Those were the days. Oh, how I thought only Facebook’s memories feature could remind me of how lame, silly, and astonishingly ludicrous I was at 17– just like 17-year olds are supposed to be! Ouch. But, I was wrong. Friendships’ day does a better job of that!

Every Friendship day I am reminded of celebrating Friendship day as a teenager. Do you even know how humiliating it could be to share the same body with a person who at some point celebrated Friendship day, and sent all those cheesy messages (one night before, because Marwaari). To make it worse, I even meant them then! *cries like the rejected cocoa from Ghana*

And tomorrow, some of us are going to ensure that they feel like me when they grow up and find more mature things to do like finding Pikachu. By us, I mean people who watch Splitsvilla on TV but are friend-zoned in reality. The first Sunday of August – Friendzone Divas.

The concept of Friendship Day was first promoted in 1930 by Joyce Hall, the founder of Hallmark Cards. This was followed by International Fitness Day by makers of Diet Coke. The concept lived on thanks largely to the efforts of an organisation in Paraguay called – and this is true – the World Friendship Crusade, who introduced the concept of World Friendship Day in 1958. Their idea was to make this world into a Pharell William’s Happy video – for every living second. I am not making this up! It’s absolutely, one hyndred percent true.

And crusade? Really? I mean the word crusade stands for friendship in the same way Salman Khan stands for Being Human. So basically how UN works is that anyone can form a “crusade” and demand to celebrate anything on any day, and they agree. No wonder it is such a well-respected organisation in the world! Going by their history of catering to unreasonable and naïve demands, I guess Arvind Kejriwal should start a “dharna” there. May be something will come out of it, and someone will go out of our country.

And then I guess, they didn’t have to do anything, because Bollywood took over. It taught me to celebrate Friendship Day by losing at basketball, and then marrying her when she gets hot. Which was closely followed by social media taking over and a gazillion “Will you do Fraandship with me?” messages. The poem escalated quickly to a brand new mantra-

Roses are red

Facebook is blue

No mutual friends

Who the hell are you?

768b919fa22206ad0360afc9e99e9a8eFriendships work differently now. The older you get, the harder it becomes to make friends, mostly because everyone thinks everyone else is weird. The loneliness eventually leads people to take extreme steps, like arranged marriage. Consider yourself lucky if you have more than a handful of these around. Keep in touch and if you’re feeling extra nice – Happy Random Marketing Opportunity Day to you!