BREAKING NEWS- Thank you for raising our TRPs

Media is a business, it is a business of news. The trouble is when media gets to the business of breaking news. It breaks all boundaries of ethics and logic, and the whole drill of “please-watch-our-channel” is way too apparent.

What has happened in the last few weeks is but an expression of this! It has been a great ride for all the media houses with so many incidents and topics, juicier than Frooti. Right from the Hardik Patel taking the government for a ride to Indrayani Mukherjea giving ideas to Ekta Kapoor for her new plot, media has gone berserk. It has overshadowed other important news like Kalburgi murder case or Baba Ramdev launching his own brand of instant noodles!

Superficial coverage has become characteristic of Indian news media because of breaking news syndrome! Research, permissions, analysis has no place in this whole game of sensationalism. This has proved to misleading information in so many cases, and then the apology that is rendered so feeble, if at all. But the damage is done, and an innocent has to live with this public humiliation. 24-hour pressure for the channels soon led to reporters thrusting their mikes on victims of a mishap to single-handedly engaging an entire nation in a family-tree puzzle.

Last week Anurag Kashyap put up a picture with “plaster” on his eyes on an oh-your-phone-picture-is-so-hipster website, indicating it as a result of a brawl with MMA fighter. Immediately, the news spread like wildfire, just to know later that he had trolled the media houses to prove a point. Media fell flat on its face. A few people called this experiment lame.

But it is not. It just is the sorry state of affairs with Indian media today.

Introduction of social media has aided in adding more spice to this. Just last week, one girl’s Facebook post costed an innocent guy his reputation. He was declared as a national pervert in the honorable court of Facebook, and many media houses ran this story even without listening to his other-side! Turns out this girl was closely associated with a national party, taking revenge for he-did-not-listen-to-her-and-hurt-her-ego! But the damage was done, and the guy – though proved innocent- was humiliated across the country in just a matter of few hours.

Media is the fourth pillar of democracy! But it seems to have shaken, since the line between “news” and “views” has diminished! Objective news has become a far-fetched dream! The pressure of proving oneself innocent in “Noise at 9”, and putting your point across Arnab Sardesai’s trial is much-more than remembering your wife’s birthday!

In the past, it has proved to be a successful medium between the government and the people. Media was probably the strongest tool in our freedom movement. If handled wisely and ethically, it can actually aid in solving important and urgent national issues. If only they can stop being the seeming corporate puppets, who knows, we could actually be successful in eradicating poverty, if not cynics!